Reed Alexander, celebrity food star and breakthrough actor, far surpasses his 16 years, having already laid the ground work for a budding culinary empire. Embracing his passion for cooking from an early age, Reed combines his on-camera talent with his affinity for nutritious and delicious recipes to launch his own online destination, KewlBites. In addition to starring as the infamous Nevel Papperman on Nickelodeon's #1 rated comedy iCarly, off-camera, Reed generates and manages all content housed on this virtual hub. Leveraging both his TV and web platforms, Reed captivates a global audience which, like himself, values entertainment and lifestyle.

READY TO ROLE

Displaying a dynamic, go-getter attitude from an early age, Reed knew he had a knack for entertaining after his first acting job at seven years old. Within months, he researched talent agencies online, contacted various offices, and sought out his own representation. After a trip to LA with his parents, he was signed, and soon after he hit the small screen. Since the show's premiere in 2007, Reed has played Nevel on iCarly, which is going into its fifth season. That same year, the ambitious teen star also wrote and sold a pilot to the network. Throughout the years, Reed has made countless television and movie appearances, including performances on NBC's Will & Grace, Disney's Kickin' It, and Cartoon Network's Out of Jimmy's Head.

EARLY INTERVENTION

As a busy teen star, Reed balances auditions, tapings and media appearances all while attending a prestigious international online academy. As an early teen, Reed became overweight, and as a result, was exhausted and lethargic. Born into a family with a history of heart disease and diabetes, he knew he needed a serious change. Scouring the internet for food and fitness advice, the information he found largely applied only to adults, so he took matters into his own hands. By piecing together his research, Reed began exercising regularly and created his own recipes, tips and tricks that, in tandem, led to successful results.  He witnessed a drastic change in his energy, weight and overall well-being.

A BUSINESS IS BORN

Spending most of his days in the kitchen, which he refers to as his science lab, Reed's library of recipes grows everyday. Parlaying his ability to transcend multimedia platforms and engage a global audience, Reed pooled his research and catalogue of recipes into his own website. In December 2009, his 15th birthday, KewlBites was also born. Within months, the site's awareness soared as Reed cooked on various morning and talk shows. His fluency in Spanish enables him to reach the Latin and Hispanic demographics, which have popularized his "en espanol" cooking demonstrations and appearances on international stages, like the Univision/Telefutura networks.

Harvesting healthy recipe ideas, exercise tips, and celebrity interviews, KewlBites attracts a diverse audience from children and parents, to the nation's foremost medical and fitness authorities. He recently published his own KewlDeck card series, available on his website, which offer 25 original recipes, including Kewl Chicken Fingers, no frying required, Kewl Turkey Taco Cones, and fan favorite, Apple Pot Pie, a butter-free creation that's indulgent minus the guilt.

BEYOND THE SCREEN

In 2010, Reed took on the role of spokesperson and Champion for the non-profit organization, Alliance for a Healthier Generation. The Alliance is a partnership of The William J. Clinton Foundation and the American Heart Association that empowers today's youth to make healthy lifestyle choices and ultimately reduce the prevalence of childhood obesity. President Clinton's prestigious Foundation and the AHA have teamed up with Reed to launch a thrilling new program in early 2012, which will reach more than seven million students in over 12,000 public schools, in all 50 states.

In addition, Reed is partnering with Rachael Ray, also a Champion for the Alliance, to provide unique videos for her website that encourage kids to take an active role in their food preparation.

Today, whether Reed is making millions of iCarly viewers laugh or imparting his creative, good-for-you recipes, tips, and information on living well via his appearances on TODAY Show, Good Morning America Health, and Fox & Friends, his success is having an inspiring impact. A devotee of current events and politics, Reed has even co-hosted the NBC local Live Miami morning show.

For more information about Reed Alexander, please contact The Brooks Group at 212-768-0860 or @BrooksGroupPR.