The first annual Kids Food Festival was hosted at Citi Pond at Bryant Park on  Saturday, January 21, 2012. The entire event included cooking demos with celebrity chefs, scavenger hunts, live music, and plenty of healthy food sampling. This was FREE event for all parents and children to attend but for selected culinary demos tickets had to be purchased.

A percentage of the proceeds went to Share Our Strength, a national non-profit organization which focuses on ending childhood hunger in America by connecting children with the nutritious food they need to lead healthy, active lives. The James Beard Foundation also shared a role in raising money for childhood hunger.

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